Another picture of happy, healthy boomers with expensive technology, enjoying some expensive trip to some exotic land and enjoying the “Golden Years.”

Anyone who could write an article this literate should know that is not the reality of most boomers. Most live on Social Security pittances, have no dental insurance, can’t afford expensive tablets or trips.

Much of the content of this article is probably true and somewhat interesting, but the image is nonsense. The notion that boomers are an unexploited market is only true if you want to sell to the 10% that fits your distorted image, the 10% that has money.

If your primary concern is marketing, and apparently it is, spend your time selling to Millennials. They’ll buy anything and their parents will pay for it. That’s my idea of a valid market segment to target.

Honorary Schizophrenic. Recent refugee. Displaced person. Old white male. Confidant of cassowaries.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store