Mike Essig
1 min readFeb 14, 2017

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You might try: 13 Things To Do If You Suspect You Are Having A Happy Marriage.

This was my first ever attempt at clickbait. See I know some of those young, trendy words.

I wanted to see if the title alone could generate hits. Sadly, I should have left enough white space so the “body” of the article didn’t appear in the sample on the feed (another trendy word?). Alas, it did.

I may try again with something different. I really believe that how to and self help articles are what younger readers want. Who am I to argue. :)

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Mike Essig

Honorary Schizophrenic. Recent refugee. Displaced person. Old white male. Confidant of cassowaries.